We can provide production reports, topline reports or fully annotated tabulations based on partial data at any time during the interviewing, and promptly upon completion of the interviewing.
Output options include (but are not limited to) SPSS, flat ASCII files, Excel files, or crosstabs.
The use of the Internet as an avenue for research continues to grow, and BRS includes online study methodologies in its portfolio of services. All of our online projects are programmed on-site and managed by our client services team to guarantee the highest level of quality. Online studies may be customized to utilize your company's logo and color scheme, giving you a study that integrates seamlessly with your business' online presence. Online Studies are conducted among client customers and prospects for both business decision-makers and consumers using a
variety of client provided and panel resources.
Our highly qualified Project Management team is responsible for the coding, editing, and processing of research data using a state-of-the-art tabulation package. For consistency, only one senior Project Manager is assigned to each project.
For nearly 25 years, BRS staffed and managed its own on-site phone center. Phone surveys remain a valuable area of expertise for clients of Booth Research. We are able to leverage our experience with thousands of phone studies to ensure that phone projects are not simply passed off to our vendors. We are able to maintain an appropriately hands-on management style to ensure the utmost quality of the end product.
Virtually all studies include full analysis of findings.
We have experience with a variety of analytic techniques, including (but not limited to) the following:
- Multivariate Analysis
- Market Demand Forecasting
- T.U.R.F Modeling
- Conjoint & Discrete Choice
- Perceptual Mapping
- Driver Analysis
- Customer Segmentation
- Chi-Square Residuals
BRS is capable of creating SPSS files and using SPSS to run simple or intermediate analysis. We also maintain close relationships with consultants when more advanced analytics are needed.
By working closely with our clients, our account teams create custom-designed reports and presentations that highlight strategic implications, summarize conclusions and provide actionable recommendations. Clients can expect detailed reports that summarize, define and explain survey results.
Booth Research Services conducts both B2B and B2C research studies, including (but not limited to):
- Awareness, Attitude and Usage (AAU)
- Customer Satisfaction
- Customer Churn
- Market Segmentation
- Product Concept Testing
- Product Development
- Pricing and Packaging
- Advertising and Media Weight
- Promotional Offer Testing
- Branding/Positioning
- Customer Service Monitoring
- Ethnography (Observational Studies)
Comprehensive project capabilities