ooth
Research was established in 1984. We are experienced in virtually all methodologies
of research including: telephone, mail, internet, intercept surveys and qualitative
studies (such as focus groups and in-depth interviews). We offer exceptional client
service through superlative experience and comprehensive in-house capabilities.
With our diversity, commitment and experience, we have the perfect combination of everything your company needs to obtain the best research available.
By using a variety of research methods, Booth Research Services conducts the following types of research:
- Consumer awareness, attitude and usage
- Customer satisfaction
- Executive, professional and healthcare practitioners
- Market and consumer segmentation
- Product concept, new product development, and market potential
- Public opinion, public affairs and community image
- Continuous and tracking studies
- Ad hoc and quick turnaround "crisis", issues and tactical studies
- Advertising tracking
- Product, pricing and packaging strategies
The Booth Research WATS Center is a modern facility designed and built for the express purpose of marketing and survey research. It includes a 75-station computer-aided telephone interviewing (CATI) research center, mail-out and receipt facilities, and field study assembly accommodations.