The interpretation of research data is the most important phase to the account staff at Booth Research. The research data is organized and analyzed according to the primary objectives, methodology and sample sizes. Once these tasks have been completed, the account directors work closely with their clients to determine how the data should be presented. The account directors are proficient in many different forms of data analytics and utilize statistical consultants and SPSS to provide their clients with the following forms of analysis:

• Chi-Square Testing,
• Analysis of Variance,
• Multiple Regression,
• Logistic Regression,
• Discriminate Function Analysis,
• Factor Analysis,
• Cluster Analysis,
• Multidimensional Scaling,
• Conjoint Analysis, and
• Discrete Choice Modeling.