Booth Research is a full service marketing research company that offers an abundance
of expertise and "in-house" facilities required for telephone research needs.
The advantage of this method is that Booth Research maintains total control of
the design, collection, processing and analysis of project data. By keeping the
entire project “in-house”, clients can be offered superb quality, competitive
costing and a timely turnaround. However, the professional staff also recognizes
the need for recommending the most efficient, best methods for the study. This
is why Booth Research maintains strong partnerships with a network of marketing
consultants, professionals, information technology firms and data collection agencies.
Booth Research's core competency, however, remains its telephone interviewing, as its operating model is tailored around it. All of its telephone interviewing projects are conducted via CATI (computer-aided telephone interviewing), thus reducing cost and set-up time. Projects can be programmed and ready to launch within one or two business days, providing faster and cleaner data. Supervisors monitor and counsel interviewers, thus assuring the accuracy and integrity of the collected data.
In addition to telephone studies, additional data collection methodologies that the professional staff at Booth Research are proficient in include:
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