The last phase of the marketing research project is the reporting and presenting phase. The Booth Research account executives specialize in this aspect, insuring a final product that is clear, concise and easily understood. Clients can expect detailed reports that summarize, define and thoroughly explain survey results. By working closely with their clients, account teams custom design reports and presentations that highlight strategic implications, summarizing them into conclusions and actionable recommendations. Account executives then compare the summarized data to current events in the business macro-environment and report any pertinent correlations between the two.